Greater China and as well as the Chinese communities overseas are a market with 1.45 billion population. Due to language and cultural differences, it is not easy to access it. Oriental Standard is here to help!

The Oriental Standard is an official certification that ensures related products or services meet the needs of Chinese-speaking travelers and stakeholders within statutory and regulatory requirements. It is issued by the Oriental Standard Committee and reviewed by Chinese travelers. 

It is highly trusted by Chinese travelers and leading stakeholders. A survey shows that 86% of Chinese travelers prefer to choose the service with the Oriental Standard. Our management team consists of a group of mainly Chinese from different countries/regions with rich experience in tourism and a deep understanding of Chinese travelers.

We help your business/organization meet the requirements and certify it. Not fulfill the requirements yet? We would like to help you improve as we believe that good infrastructure to receive Chinese travelers will not only benefit you but also benefit the travelers and it can promote mutual understanding among different cultures.

We help you to promote your products and services to Chinese-speaking travelers. We have sales and PR channels and we also attend travel marts in mainland China, Hong Kong, Taiwan and etc. It means your business/destination will be promoted by us online and offline all around the year. 

We support & promote Sustainable Development Goals(SDGs) by the UN. We encourage our members and Chinese travelers to do so as well. We add an extra sustainable mark on the certificate for our members who make a contribution to SDGs in their region.

*We understand the difficulty of tourism during the pandemic. We have made the certificate free of charge for businesses from developing countries for one year.